With a portfolio spanning 24 different departments and 300 employees, Emory Campus Life (ECL) needed a way for executives to cut through the typical silos of higher education. Many times, I’d be tasked with creating video or print content simply for internal use. For example, we added four new members of the Executive Leadership Team in a short period—naturally, introductions were in order. I produced a superhero-themed video to do just that.
In other instances, I’d develop content for the 14,000-strong student body. In an example below, the Dean wanted to introduce himself to first-year students with more energy than a rote orientation speech. The dining video below was also a way to drum up feedback for a new student center, one in a four-part series.