PN Situation Room

The in-house creative team at Porter Novelli was tasked with promoting a new offering: the Situation Room. This “reputation management” service helped clients respond to PR crises, as our Atlanta and New York offices could collaborate in real-time. There was an actual fingerprint-locked room in the Atlanta office, plus media monitoring in an adjacent room by the Strategic Planning, Analytics, and Research (SPAR) team.

The following video was shot mostly by me, with b-roll assists from the New York office and Getty stock video. Voiceover was recorded at our sister organization BBDO.